We’re hiring a Practice Development Manager to own Marketplace performance across a growing number of practices.
You’ll get doors live on the platform, train doctors and staff, and evolve how practices sell.
This is a revenue role with a change management core: software adoption succeeds or fails at the front desk, and your job is to make sure it succeeds.
Responsibilities:
Own a territory of growing practices end to end: activation, training, adoption, Revenue growth
Drive attach rate and revenue per door as your primary numbers
Lead change management inside each practice, shifting staff workflow so the platform becomes how they sell, not an extra step
Train practice teams, from front desk to optical, on the platform and in-exam selling so recommendations convert at the chair
Sell at two levels: the doctor on the curated retail model, the staff on daily usage
Own transaction follow-through: monitor orders in each practice, catch drop-offs, and make sure recommendations turn into completed purchases
Build the daily habit: keep doctors recommending at every exam and staff placing orders, through regular in-practice touchpoints, nudges, and check-ins
Serve as the day-to-day partner to pilot practices: share performance feedback with each door, show them what’s working elsewhere, and keep them engaged through the rough edges of a new platform
Capture and report pilot experiences back to leadership and product teams: what staff says, where workflow breaks, what’s driving or blocking sales
Turn top-performer stories into playbooks and spread them across the territory
Manage doors by data: revive stalled practices, scale what the best ones do
Qualifications:
Experience:
8+ years in optical retail, practice management, or retail field leadership, with hands-on experience driving in-store sales performance
A natural trainer: you’ve onboarded and coached front-line staff and made new ways of working stick
Tech-fluent: you pick up new software fast and can teach it to people who don’t
Revenue-driven: you’ve carried a number tied to store or practice performance and you measure yourself in revenue per door, not visits logged
Credible with clinicians and with front-line retail staff, two different audiences, two different sales
Comfortable in the field daily across a large geography SaaS, healthcare tech, or platform adoption experience is a strong plus