• Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources.
• The role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.
• Responsibilities include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), support brand planning/field force evolution activities and serve as inputs to the forecasting process.

Duties & Responsibilities:

• Conduct advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation, resource allocation in customer channels and evolution of commercial model.
• Liaison between Marketing and Sales in the development of business tactics and strategies.
• Responsible for leading the development of targets and segments that are aligned with business strategy.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans.
• Work with internal customers to assure that responsible analytical results are communicated and used effectively.
• Build and share knowledge of analytical methodologies and high quality vendors with others in the department.
• Establish work habits to support the therapeutic business function's evolving process and execution needs.

Skills: Proficiency in the development, documentation and communication of analytical plans.