Major Accountabilities:
- Develop a consistent messaging strategy, including owning the content calendar and delivery of executables that communicate the Marketing Automation program's achievements and enable our stakeholders to successfully understand portfolio progress and direction.
- Collaborate with Marketing Automation product team and partners for information discovery and content creation.
- Create and maintain core and derivative asset toolkit that drives messaging consistency.
- Manage and execute against content calendar including reporting on progress.
- Support executive communications to senior leaders, including C-suite.
Key Performance Indicators:
- Quality and timeliness of development of integrated communication plans and programs.
- Management and implementation of communication plans, campaigns and projects against business objectives and priorities.
- Maturity of business relationship(s), incl. at senior levels of the organization.
- Feedback from internal and external stakeholders.