Title: Director, Content Assets Delivery Management

Summary:

• The Director, Content Assets Delivery Management, sits within the IM-US Innovation Lab (iLab), a part of the Marketing Technology Product Management team. In this role, you will join a highly innovative and intrapreneurial group focused on accelerating innovation, creating customer-centric solutions that deliver impact. With an expertise in storytelling and content creation/management, you will execute on innovation strategy and be responsible for managing the development, distribution, and strategy of iLab content creation, and exhibiting masterful storytelling to inform and delight audiences. As the resident content management lead, you will serve on assigned project or program teams as well as lead internal teams and external partners to develop and create content and/or editorial guidance that support the launch of tools, technologies, and capabilities that address the growing challenges to customer engagement and to enabling the customer experience. We think differently here; we are constantly thinking about tomorrow, and we are designing the future - today.
• The ideal candidate will bring a strong content strategy and management expertise, a strategic lens with a demonstrated understanding of the digital health ecosystem. You will excel at engaging, collaborating with, and influencing critical internal stakeholders and partners across all areas of the organization to bring new innovations to life.
• This person will ideally have experience in copywriting, editorial, and business vernacular, as well as marketing and digital marketing communications, with a passion for innovation. The candidate will have strong knowledge and experience with digital marketing software, tools, and methods, and thrive in ambiguity. The candidate will also have an in-depth understanding of change management, business transformation, process improvement, design thinking, and human-centered design.
• The Director, Content Assets Delivery Management will provide matrix and situational leadership to a multi-disciplinary team of functional experts, and be the liaison to Content Lab, Brands, agencies, MarTech Product Management, data and digital teams, and other groups across the US and global, as iLab content management SME.

Responsibilities:

• Create content management strategy and serve as content creator for Innovation Lab.
• Create content management strategy for iLab programs.
• With masterful storytelling, write and communication compelling content to promote the iLab, its purpose, its programs, and its performance for senior and executive leadership as well as cross-functional teams.
• Use storytelling and content creation to enable change management and business transformation, promoting new and emerging tech acceptance.
• Create comprehensive PowerPoint presentations for iLab roadshows, iLab Programs, iLab leadership (business cases, business briefs, executive summaries, etc.).
• Create content management guidelines for iLab experimentation of novel solutions that provide guidance to brands, agencies, and cross-functional teams.
• Work collaboratively with Content Lab, brand teams, risk management, and other functions to develop content strategy and content messaging that meets content objectives of programs, with a focus on delighting audiences for demonstrated impact.
• Create, edit, and maintain iLab Playbooks, Execution Guides, and other operations content for internal teams dissemination.
• Present content management strategy and other content-related guidance to our collaboration partners and leadership.
• Create and manage, and own the iLab and iLab Programs editorial calendar, developing content topic strategy, compiling data reports, or writing long-form editorial pieces, and other channels as required by program.
• Audit the existing content on the company’s website for brand voice, relevance, and optimization & align with Brand teams, Content Lab, and MarTech Product Mgmt teams for iLab Program consistency and approach.
• Research competitors to find content gaps, and establish baseline for new novel solutions, ensuring content strategy aligns with pursuit of competitive advantage.
• Create a long-term and short-term content publishing calendar and social media calendar.
• Monitor the performance of the content working with DIA and Content Lab to ensure desired outcomes, and offer alternative solutions for underperforming content.
• Create, publish, and manage iLab Teams Channel, intranet site, etc., creating community around our prioritized verticals, programs, and events/activities.