Responsibilities:

Key responsibilities include and are not limited to the following:

1. Market Research & Analytics:

• Develop and oversee execution of an assigned portion of the global market research plan for a specific tumor (bladder) with a strategic mindset and minimal supervision.
• Provide Leadership and strategic thinking for assigned primary market research projects, including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors, products and current/future market developments.
• Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate methods/approach, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives.
• Proficient in various market research methodologies and research techniques to design effective research studies
• Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results

2. Project Management:

• Implement market research studies and manage budget of projects; brief agencies to deliver what is required (e.g. objectives, timeline, compliance requirements, actionable insights and recommendations); understand vendor capabilities, quality requirements, and recommend innovative options.
• Articulate the rationale, hypotheses, and methodology of research approaches to both the manager and the franchise/client team proactively and ensure the business objectives are met and communicated effectively.
• Able to assess and direct vendor technical capabilities and manage risks in the analytic process
• Proactively communicate and facilitate discussion with marketing / commercial teams to ensure that insights are considered in decision-making and planning; integrate a variety of sources/studies to present strategic options to the extended team; provide consultative guidance to marketing / commercial team(s).

3. Proactive Collaboration:

• Collaborate proactively with cross-functional business partners including marketing communications, market access, commercial team, and the advertising agency to ensure optimal integration for launch and post-launch activities.
• Work with the forecasting team to Assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of key performance indicators and bench-marking dashboards.